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Water Refilling Station Business Plan for Kenya: A Template You Can Copy
- Summary, market, location
- Equipment and start-up cost
- Pricing and monthly profit
- Licences, marketing, risks
On this page
1. Executive Summary (One Paragraph)
Example: “Safi Refill will sell purified drinking water by the litre and refill 20 L bottles in [estate/town], serving about [number] households within walking distance. We will treat [municipal/borehole] water with an H-TECH [model] and sell at KSh [x] per 20 L. Start-up cost is KSh [x], funded by [savings/loan], with break-even expected in about [x] months.”
2. Market and Location
- Count households and shops within about 500 m; note where they buy water today and at what price.
- Choose a spot with foot traffic, power, a water supply and drainage (location guide).
- List competitors and how you will be better (cleaner, cheaper per litre, open longer, delivery).
3. Water Source and Equipment
H-Tech 2-Channel Water Refilling Station | Digital Water Vending MachineKSh 110,000
HTECH WATER REFILLING STATION (MUNICIPAL WATER)KSh 450,000
H-TECH 125 LPH 3-in-1 Borehole RO Water Vending MachineKSh 330,000
250 LITERS WATER ATM MACHINEKSh 170,000
Htech 250LPH RO PURIFIERKSh 290,000| Product | Price |
|---|---|
| H-Tech 2-Channel Water Refilling Station | Digital Water Vending Machine | KSh 110,000 |
| HTECH WATER REFILLING STATION (MUNICIPAL WATER) | KSh 450,000 |
| H-TECH 125 LPH 3-in-1 Borehole RO Water Vending Machine | KSh 330,000 |
| 250 LITERS WATER ATM MACHINE | KSh 170,000 |
| Htech 250LPH RO PURIFIER | KSh 290,000 |
Current listed prices incl. VAT (updated 12 October 2026).
Municipal water usually needs filtration and UF/UV; borehole water often needs RO. See municipal UF stations and borehole to refill station.
4. Start-Up Costs
| Item | Your figure |
|---|---|
| Treatment / refill equipment | From the price list above |
| Storage tanks and plumbing | KSh … |
| Shop fit-out and branding | KSh … |
| Licences, water test, KEBS (if bottling) | KSh … |
| Bottles, caps, seals (opening stock) | KSh … |
| Rent deposit and 3 months working capital | KSh … |
Detailed breakdown: water refilling business cost breakdown.
5. Pricing and Monthly Profit (Example)
| Line | Example |
|---|---|
| Sales | 60 × 20 L refills a day at KSh 100 = KSh 6,000/day |
| Monthly sales (30 days) | KSh 180,000 |
| Raw water, power, filters, consumables | KSh … |
| Rent, wages, permits | KSh … |
| Net profit | Sales − all costs |
Example prices are for illustration; check local prices. Work out cost per litre with the cost per litre calculator and how to price water per litre.
6. Licences and Compliance
- County single business permit and public health licence.
- Water quality lab test (repeat regularly).
- KEBS certification if you sell sealed, labelled bottles (KEBS guide).
- Food handlers certificates for staff.
7. Marketing
- Opening offer and loyalty cards (every 10th refill free).
- Delivery to homes and offices (water delivery business).
- WhatsApp group for the estate; show your lab test results in the shop.
8. Risks and How You Will Manage Them
- Water quality failure → scheduled filter changes and regular lab tests (maintenance checklist).
- Power cuts → backup power or storage of treated water.
- New competitor → service, cleanliness, delivery and loyalty.
Watch: Starting a water refill business
Frequently asked questions
How do I write a water refilling business plan?
Cover the summary, market, location, equipment, start-up costs, pricing and profit forecast, licences, marketing and risks.
How much capital do I need for a water refilling business in Kenya?
Equipment, tanks, fit-out, licences and working capital; use the cost table with your own quotes.
Is a water refilling business profitable?
Yes in busy locations with good water quality and controlled costs; check with a profit forecast.
What licences does a water refilling station need?
A county permit, public health licence, water tests and KEBS if you sell sealed bottles.
Can I get a loan for water refilling equipment?
Yes, many lenders offer asset finance with a proforma invoice.